TORONTO, Nov. 14, 2012 /CNW/ – Facebook in partnership with Family Channel, PREVNet, Concerned Children’s Advertisers, Kids Help Phone, MediaSmarts, Free The Children and STOPcyberbullying.org announced today the launch of the Be Bold: Stop Bullying campaign during Bullying Awareness Week in Canada. The campaign centres around an interactive social media pledge app that enables teens, parents and educators to make a personal commitment to help stop bullying and recruit their friends to join them in this commitment.
The new social pledge app, accessible at facebook.com/beboldstopbullyingca, represents the latest development in Facebook’s long-term commitment to partner with leading organizations to inspire thoughtful conversation and share useful information and resources about bullying prevention. It is aimed specifically at inspiring bystanders who are witnesses to bullying. The campaign enables teens, parents and educators to take a pledge to specific actions that will help stop bullying, share their pledge and stories with friends and family, recruit others to join them in this commitment, and start their own school-based bullying prevention groups on Facebook.
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